2025义乌国际生活用纸与洗护用品展览会

Yiwu International Household Paper & Toiletries Expo 2025

2025年10月13日-15日

义乌国际博览中心-中国·浙江

Yiwu International Expo Centre-Zhengjiang*China

主办单位IHosted by

浙江省卫生用品商会

Zhejiang Commerce of Commerce of Sanitary Products

承办单位IOrganized by

英玛会展服务(上海)有限公司

Yingma Exhibition Services (Shanghai) Co. Ltd

展会概况 | Exhibition Background

近年来，生活用纸和洗护用品行业逐渐成为一个备受关注的领域，伴随着消费升级和人们对生活质量 的不断追求，市场前景广阔。数据显示；2024年我国生活用纸与衣物洗护产品消费额分别达到1600亿元和 749亿元，相比2023年分别增长了约4%和2.5%。作为全球最大的生活用纸与洗护用品消费国之一，中国 市场在过去几年中展现出强劲的增长势头。义乌作为全球小商品贸易的“风向标”，已有170万种商品通过 义乌出口到全球219个国家和地区，义乌国际商贸每年吸引众多海内外商户云集，外贸市场展现出强劲的发 展势头。过去10年里，义乌市场采购贸易出口额总计超过2.58万亿元，年增长率达10.4%。近日，国务院 批准同意《浙江省义乌市深化国际贸易综合改革总体方案》，在“卖全球”上迭代深化，实现“买全球卖 全球”双向蝶变。 

In recent years, the household paper and toiletries industry has gradually attracted public attention. With the upgrading of consumption, people's demands for quality of life have increased, the market enjoy a huge boom. According to the data, China's consumption of household paper and laundry care product reached 160 billion yuan and 74.9 billion yuan respectively in 2024, an increase of approximately 4% and 2.5% compared with 2023. As one of the world's largest consumers of household paper and toiletries, the Chinese market has demonstrated a strong growth trend in the past few years. Yiwu, known as the barometer of global trade in small commodity, has exported 1.7 million products to 219 countries and regions around the world. Meanwihle, the Yiwu International Trade Market attracts numerous merchants at home and abroad each year, showcasing a strong growth momentum in the foreign trade. Over the past 10 years, Yiwu's total market procurement export value has exceeded 2.58 trillion RMB, with an annual growth rate of 10.4%. Recently, the General Office of the State Council approved an overall plan for deepening the comprehensive reform of international trade in Yiwu, East China’s Zhejiang province, further advancing the concept of "selling to the world" and achieving a transformative shift towards "buying from the world and selling to the world."

同期活动 | Concurrent Activities

展会同期将举办生活用纸与洗护用品外贸出海论坛，论坛围绕共同探讨品牌出海、检测认证、法规标 准、技贸措施、竞争新优势及外贸出海发展新机遇热点话题进行讨论。来自政府主管部门、知名跨境平台 ，外贸类企业、制造企业代表以及海外相关机构代表齐聚一堂，共谋生活用纸与洗护用品质量标准、出口 良策，破解产业发展难题，促进生活用纸与洗护用品等产品外贸出海与产业高质量发展。展会还将开设多 场海外对接会与新品发布会，结合系列缤纷体验活动，为制造商、品牌商及渠道商提供的产品发布、互动 交流及企业品牌打造的年度展示交流与对接平台。 During the exhibition, Forum on Household Paper and Toiletries Foreign Trade Offshore will be concurrently held. Representatives from government authorities, well-known cross-border platforms, foreign trade enterprises, manufacturing companies, and relevant overseas institutions will gather together to exchange their ideas on hot topics such as brand overseas expansion, testing and certification, regulatory standards, technical measures to trade, new competitive advantages, and emerging opportunities in the development of foreign trade, to explore effective export strategies for household paper and toiletries and address industry development challenges, which will contribute to the overseas trade and high-quality development of the household paper and toiletries industry.

展出大类 | Major Exhibits

· 各类生活用纸 

· 卫生用品 

· 衣物洗护 

· 个人护理 

· 原辅材料与设备器材等 

· The exhibits cover a wide range of fields, 

· including household paper, sanitary products, 

· clothing cleaning, · personal care products, 

· raw and auxiliary materials, equipment, etc

展区分布 | Exhibition Layout

· 生活用纸与卫生用品展区 

· 衣物洗护与个人护理展区 

· 原辅材料与设备器材展区 

· 地方省市与行业商（协）会展区 

· Household paper and hygiene products exhibition area 

· Laundry care and personal care products exhibition area 

· Raw materials and equipment exhibition area 

· Regional provinces, cities, and industry associations exhibition area

参展费用 | Participation Fees

· 标准展位： 

 A：国内企业 9800.00/展期(RMB) 3m×3m 

 B：国外企业 3200.00/展期(USD) 3m×3m 每个标准展位包括（包括：三面白色壁板、中(英)文楣牌制作、铝合金洽谈桌一 张、折椅二张、地毯满铺、展位照明、220V/1电源插 座一个、废纸篓一个。） 注：双开口展位两个起订，在8月1日后预定展位将加收20%的展位费用。 

 · 室内光地： 

 A：国内企业 1000(RMB)/平方米 

 B：国外企业 320(USD)/平方米 注：（最少36平方米起租）“光地”只提供参展空间，不包括展架、展具、地毯、 电源等。本届展会特设协办单位，预知详情请向组委会索取资料。

 • International Standard Booths: 

For domestic enterprises: RMB 13800.00/Expo; 3m×3m 

 For overseas enterprises: USD 3200.00/Expo; 3m×3m 

Each standard booth consists of 3-sided white wallboards, Chinese& English fascia board, 1 consultation desk, 2 folding chairs,fully-floored carpet, booth lighting system, 1 power socket 220V/5A, and a waste basket 

• Indoor Raw Space: 

For domestic enterprises: RMB 1300/ Sq.m./ Expo  

For overseas enterprises: USD 320/Sq.m. / Expo 

Note: The raw space(minimum 36 sq.m.) only supplies a show space excluding power supply, lights, carpet, and other things.

目标观众 | Target Audience

重点邀请国内外生活用纸和洗护用品行业的制造商、供应商、分销商、零售商、采购商、经销商、外贸机构、电商平台及媒体等重要买家参会。

Manufacturers, suppliers, distrilbutors, retallers, buyers, dealers, foreign trade institutions, e-commerce platfoms, medlafrom domestic and forelgn household paper and tolletries industries willattend the exhibition with the purpose of purchas.ing and visiting.

预定展位 | Booth Reservation

请立即预定“2025义乌卫生用纸展”展位，越早预留位置越佳，争取最大曝光率，领先竞争对手，开拓无限商机。

Your timely reservation will allow us to preassign exhibit space. Requests for exhibit space will be accepted on a “first come, first served” basis

如欲预订“HPTE 2025”采购交易会展位，或了解更多信息，请发电子邮件至info@goldenexpo.com.cn 。或通过以下 联络方法，预订展位。 

To reserve the booth of “HPTE 2025” or learn more information, please contact:

电话/ Tel : (86-21) 6439-6190 E-mail: info@zhongliexpo.com